Data protection statement
This statement explains how Hawks’ institutions handle and use the personal data we collect about our Members and our past, current and future Members. Developing a better understanding of our Members allows us to keep in touch with you, in order to keep you apprised of our activities and developments, to provide services to you, and to identify ways in which you can support us, through donations or other forms of financial and non-financial support.
We are committed to protecting your personal information and being transparent about what information we hold.
Personal data that we hold
We may hold information relating to you from a number of sources. A significant proportion of the information we hold is that which you provide to us (for example, you may give us information by filling in forms on our website, or by corresponding with us by telephone, email or otherwise).
Records can contain:
- Details of your education (e.g. your university, the courses you have completed, dates of study)
- Unique personal identifiers and biographical information (e.g. your college, sports played, achievements, date of birth)
- Your contact details (and we update these whenever you let us know that they have changed)
- Details of your interactions with us, including:
- Your membership and achievements with us
- Your attendance at our events
- Other contacts with us or our partners (as listed below)
- details of benefits and services provided to you
- your relationships with other members or supporters
- Details about your family (e.g. your marital status, the name of your partner or spouse)
- Personal data provided by you for a specific purpose (e.g. disability and dietary preferences for event management purposes)
- Your communication preferences, to help us provide tailored and relevant communications. We particularly seek e-mail and mobile/cell phone details
We also may record, where applicable, based on information which you provide to us and, in some cases, publicly available information and information from our partners (as listed below):
- Financial information relating to you and your family, including:
- Your history of donations made to us
- Your ability and willingness to make donations, including our assessment of your income and whether particular donations or funding appeals may be of interest to you
- Your philanthropy and other giving, including donations to other organisations and other support that you provide (e.g. details of volunteering roles)
- Your career highlights and other life achievements outside of Cambridge
- Information about your areas of interest and extra-curricular activities after Cambridge
We augment the data we hold with data from our partners (as listed below) and publicly available data.
We may use targeted internet searches and may search the following websites (either directly or using search engines), where relevant in order to obtain and maintain the accuracy of the data listed above:
- Public sources for individuals:
- Sunday Times Rich List
- Other rich lists, including Forbes Magazine’s international rich lists
- Property websites
- The Queen’s Honours Lists
- National change of address services
- LinkedIn, to check business details
- Press sources, for negative press for due diligence purposes
How we use your data
Your data is used by us for a number of interdependent purposes in support of alumni relations, supporter communications and fundraising. These include:
- Sending you publications (e.g. magazines, newsletters and updates about our activities)
- Conducting surveys, including research on when and whether particular donations or funding appeals may be of interest to you
- Providing services
- Sending you tailored proposals, appeals and requests for donations
- Sending you details of volunteering opportunities
- Inviting you to our events
- Wealth analysis and research in order to improve our understanding of our members and supporters, inform our fundraising strategy and target our communications more effectively
- Internal record keeping, including the management of any feedback or complaints
- Administrative purposes (e.g. in order to process a donation you have made or to administer an event you have registered for or attended)
Before seeking or accepting major donations we are required to conduct due diligence, including reviewing publicly available personal data relating to the donor’s criminal convictions and offences.
Communications to you may be sent by electronic means (principally by email), also by post and telephone, depending on the contact details we hold, the consent that you have provided, and the preferences expressed by you about the types of communications you wish to receive.
If you have concerns or queries about any of these purposes, or how we communicate with you, please contact us using the details listed below.
We may use automated or manual analyses to link data together to help us identify your potential for supporting us, to provide you with an improved experience, to send you communications that are relevant and timely, to identify volunteering opportunities or opportunities for providing support which may be of interest to you, and to avoid approaching you with opportunities which are not of interest. All of this enables us to raise more funds, sooner, and more cost-effectively, in support of our strategic objectives. We always seek to ensure that any opportunities we present are aligned with your interests, based on the research we conduct.
We will always respect a request by you to stop processing your personal data, and in addition, your statutory rights are set out below.
When we share your data with others (our partners)
We may share the above categories of data with the University and the Colleges to provide you with a coordinated approach. Any transmission of data to or from the University and Colleges is managed through agreed processes that comply with relevant data protection legislation. The University and each College have their own data protection statement and procedures.
Additionally, we share the above categories of data on a considered and confidential basis, where appropriate, with:
- Third parties engaged by us to provide fundraising related services, such as:
- Companies that provide us with data about alumni and supporters
- Consultants advising us on individuals’ capacity to donate
- Other contractors providing services to you on our behalf or services to us
- Selected companies who provide products and services that we endorse
How we protect your data
We ensure we have appropriate data sharing arrangements in place before sharing your personal data.
We do not sell your personal data to third parties under any circumstances.
We also facilitate communication between individual members, but in doing so we do not release personal contact details without prior permission.
Any transfers of your data overseas (outside of the European Economic Area), as set out above, are protected either by an ‘adequacy decision’ by the European Commission (declaring the recipient country as a ‘safe’ territory for personal data) or by standard contractual clauses adopted by the European Commission (which give obligations for the recipient to safeguard the data). Further information about the measures we use to protect data when being transferred internationally is available from us (via the contact details are set out below).
You have the right to:
- Ask us for access to, or rectification or erasure of your data
- Restrict processing (pending correction or deletion)
- Object to communications or direct marketing
- Ask for the transfer of your data electronically to a third party (data portability)
You have the right to lodge a complaint with the Information Commissioner’s Office at https://ico.org.uk/concerns/
The legal basis for processing your personal data for the interdependent purposes set out above is that it is necessary for the pursuit of our legitimate interests. We always handle your personal data securely and minimise its use, and there is no overriding prejudice to you by using your personal information for these purposes. In addition, there is no statutory or contractual requirement for you to provide us with any personal data.
The controller for your personal data is via Hawks’ Club, and we can be contacted at firstname.lastname@example.org or 18 Portugal Place, Cambridge CB58AF.
Please contact us if you have any concerns or questions about the above information or you wish to ask us not to process your personal data for particular purposes. Where you have specific requests relating to how we manage your data, we will endeavour to resolve these, but please note that there may be circumstances where we cannot comply with specific requests.
We will retain your data indefinitely in support of your lifelong relationship with us or until you request us to do otherwise. We will publish any changes we make to this data protection statement and notify you by other communication channels where appropriate.
Where you exercise your right to erasure, we will continue to maintain a core set of personal data (name, membership details, unique identification number and date of birth) to ensure we do not contact you inadvertently in future. We may also need to retain some financial records about you for statutory purposes (e.g. Gift Aid, anti-fraud and accounting matters).
Page last modified: 25th February 2021